HERBAN
Branding
Herban is the rebranding of the San Antonio Herb Market and the goal of the project was to breath new life into a brand through renaming and an update of the concept for the Herb market, turning it into a celebration of local gardeners and herbs as expo of the lastest in urban gardening.
Objective:
The main focus of this project was the rebranding of the San Antonio Herb Market and refresh and reinvigorate the brand to make it more appealing to a more youthful and urban crowd.
Approach:
the tactic taken with this brand was intially a combination of Herb and Urban to create Herban, further expanding the Herb market into a more encompassing entity and including more than just herbs and growing it into a dynamic festival.
Olivia Romero 