Umido Cookware

Graphis New Talent 2021, Gold Award

Branding | Trademark

Initially, a Trademark project further expanded into a letterhead system then into a branding system. Umido is an Affordable ceramic cookware company focused on delivering vibrant and quality ceramic cookware for Home chefs on a budget.


The focus of this project was to expand and further develop a trademark done the previous semester and fully explore branding potential through various methods in a cohesive manner for Umido Cookware and engage the proper target audience.


The concept for this Brand was to take into consideration a neutral and approachable Look and Feel while keeping to the Culinary aspects as Umido usually refers to a sauce food is braised in. Warm and vibrant color choice reflect the warmth and fullness of cooking while being neutral and welcoming.